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HighLevel pricing: what agencies actually need to budget for

HighLevel currently lists Starter at $97/month, Unlimited at $297/month and Agency Pro at $497/month. Agencies should also budget for usage-based services where applicable.

Disclosure: Agency CRM Advisor is independent from HighLevel. If you purchase HighLevel through a paid link on this page, we may earn a commission. Opinions are our own.
Starter$97/mo3 sub-accounts; unlimited contacts and users.
Unlimited$297/moUnlimited sub-accounts; positioned for growing agencies.
Agency Pro$497/moSaaS Mode, automated sub-account creation and advanced agency capabilities.

Which plan fits which agency?

Starter is the natural evaluation point if three sub-accounts are enough. Unlimited becomes more relevant when an agency expects to manage many client accounts. Agency Pro is mainly for agencies that need SaaS Mode and related resale/rebilling capabilities.

Headline price is not always total cost

HighLevel also uses wallet-funded, usage-based services for some phone, email, AI and premium functionality. Model those services against your real message volume and workflow usage before deciding.

Verified September 2026. Pricing and plan details can change. Check the current vendor page before purchase.

See current HighLevel pricing and trial terms

If HighLevel matches your agency’s workflow, check the current offer and trial terms directly with HighLevel.

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Editorial note: Product features, pricing and vendor terms can change. Verify material purchase details with the vendor before buying.

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